Great Ideas
- Offer A Lifetime Warranty. Ed Chappell (Loop Road Auto Parts) offers retail customers the option of purchasing a lifetime warranty. The warranty fund provides additional income to the store and is a great way to add value to for the customer.
- Focus On The Customer. Start focusing on the customers needs and stop focusing on your own.
- Come Out From Behind The Counter. Your counter is a barrier between you and your customer. Meeting and greet customers face to face, not from behind a the counter is a great way to make people comfortable.
- Set A Gross Profit Goal. Most stores are giving away margin needlessly. Working on improving your margin is the easiest way to earn more. Set a goal and work to get there.
- Know Your Competition. Knowing your competitions strengths and weaknesses is critical. Get to know what the competition is doing in your market. Check their pricing. Many times, you'll be surprised at what they are not doing!
- Sell The Value Of Your Products. We carry products from some of the leading suppliers in the world. Make sure your customer knows this, especially when the competition is selling a lesser product for a lower price.
- Give Something Back To Your Customers. Community involvement and customer appreciation are key. Don't forget to say Thank You to those around you.
- Use Peoples Names. The sweetest words someone can hear is his or her name. Customers appreciate your taking the time to learn and then use their name.
- Mark Up Cores And Freight Charges. Not all cores are returned to your store. Why not make some money on those that don't come back?
- Use Your Name When Answering The Phone. People like to know who they are talking to. Take the time to use your name.
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